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Yes, You Need to Start Listening to What People Say About Your Brand

What a time it is to be alive and in the marketing business, huh? With over 4 billion Internet users worldwide (over 3 billion of whom are active on social media), it’s never been easier for marketers and brand managers to reach so many potential customers so quickly.

But here’s the thing about the ubiquity of the Web and social media. Anyone [...]

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