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Sharp Electronics' “Monumental” Aquos 4K Launch

Sharp Electronics had the technology world buzzing after a recent press event held in New York City’s famous Soho district. Industry experts and top technical bloggers were in attendance to see Sharp unveil their cutting edge lineup of Aquos 4K HDTVs with a brand new feature set including an Android Operating System, Aquodimming Technology and SPECTROS Rich Color Display. The centerpiece of the event was a stunning video wall array dubbed “The Monument” that consisted of 9 Aquos ultra thin flat screen TVs, a concept expertly designed and programmed by The CSI Group. While Sharp Executives presented the 4K HDTV’s many capabilities, “The Monument” served as the perfect backdrop, playing synced content that lit up the room in both a literal and figurative sense.

To produce this captivating video wall, the CSI Group was tasked with programming engaging video content that synced across all 9 monitors, comprised of the UH, UB and UE series. The videos for the press event were edited for frame-accuracy at CSI’s in-house video production studio in Paramus, NJ. All 9 videos were then encoded and programmed for playback on BrightSign 4K, 60p media players. This ensured that all content played in perfect harmony, across all 9 screens, during the event. Our video team and designers collaborated throughout the process to ensure that the content showed-off the amazing picture quality of Sharp’s brand new line of TVs.

Producing compelling campaigns requires advanced planning and client/agency collaboration to ensure that business objectives are met. It is this collaboration that is the driving force behind CSI’s ability to meet our client’s ever changing needs. Whether it’s driving traffic online, boosting conversions or evolving branding and marketing strategies, the CSI Group will help you accomplish your goals. If you are looking to take your consumer messaging to the next level, contact CSI and see how we can help you achieve the campaign that’s best suited for your business needs.